8:35 AM online travel agencies | ||||
#Online Travel Agencies: More Than a Distribution Channel: Phocuswright, travel research, industry events & conferences The purpose of this white paper is to explain the role of OTAs in the travel landscape as a significant and effective marketing and distribution channel. It specifically supports OTA value at broadening reach and attracting new customers including international guests to hotel properties and encourages hoteliers to effectively use OTAs as an integral part of their marketing and distribution strategies. The paper applies current research from Phocuswright and academic studies to support these perspectives. Recent Travel Research Free DownloadsDownload the recording and deck of the June 25, 2015 webinar sponsored by Lionbridge to understand how providing relevant engagement and guest experiences can boost your international business. Customer experience management (CEM) is about ensuring that guests receive consistently outstanding service no matter when and how they interact with the firm. With organizations now analyzing large volumes of data using a wide range of tools and technology, the frontier of CEM is rapidly advancing.
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