Travel

Have you ever stopped to think about why you travel ?

Do you look for peace and quiet over chills and thrills? Or do you prefer a hassle-free and pre-packaged holiday? And, looking beyond the style of holiday that you prefer, what is it that inspires you to buy? Do you like to plan in advance, or do you want to be offered something once you've arrived at your destination?

Amadeus has commissioned two studies that aim to answer these all-important questions:

Future Traveller Tribes 2030: Understanding Tomorrow's Traveller . written by the Future Foundation, gives an interesting insight into the future trends of travel groups. The report forecasts six types of travellers, or tribes , that will be influential in the future. To find out more, we encourage you to download the full report here .

The second report Future Traveller Tribes 2030: Building a More Rewarding Journey takes the traveller tribes identified in the previous report and maps their behaviours to the different stages of their journey along with appropriate merchandising options.

This paper seeks to bring the traveller tribes and the travel experience together to help travel providers sell their services more effectively and meet the unique needs of the six tribes. To read more, download the report here .

And – if you want to know what type of traveller you are, don’t forget to take our quiz to find out! Or you can go to our blog to stay tuned on our regular tribe updates.