Top Online Travel Booking Websites in China

China Online Travel Websites Market Share by Revenue

According to a latest China online travel booking report by iResearch, China s total online travel booking revenue in 2009 has increased to $3.74 billion yuan (about US $548 million) from year 2008 s $2.94 billion yuan (US$431 million), up 27.2%.

The top online travel booking websites (by revenue) are:

• Ctrip: 55.6%
• eLong .com: 9.9%
• mangocity.com: 6.2%
• 118114.cn: 5.8%
• 12580.com: 3.2%
• etpass.com: 3.1%
• 17u.com: 2.7%
• aoyou.com: 1.5%
• Others: 12%

Ctrip.com eLong.com

Both listed in NASDAQ, ctrip and eLong are probably not strange to you as the two biggest online travel service provider in China.

Mangocity.com

Mangocity is an official subsidiary of China Travel Online and engages in business travel management service to corporate clients. It was formerly known as CTI Business Travel Management Company, one of the earliest travel management companies in China.

China Travel Service (Holdings) Hong Kong Ltd. has built its strong reputation in travel industry over 77 years. The travel management company joined Global Specialist Markets (GSM), one of the world s largest global travel management network in 2006 and became the affiliate of GSM in China and Hong Kong.

118114.cn 12580.com

This two sites are telecom s expansion into online business. 118114.cn is ownbed by China Telecom and 12580.com by China Mobile .

118114.cn is more than a online travel website but a lifestyle portal covering travel, hotel. food, and etc. 12580.com is clearly an online travel portal.

Interestingly, 118114 and 12580 are two phone numbers in China that local people can dial in to ask for lifestyle information such as the entertainment facilities near a location.

etpass.com

According to its about us page on the website, etpass.com was founded in April 2005 by a dozen of fortune 500 companies.

This travel website is new to me; according to its official introduction, 17u.com was founded in 2004 and headquartered in Suzhou with over 700 employees.It not only targets consumer customers but also business customers including travel agency, hotels, ticketing organizations, and tourist spots authorities.

aoyou.com

Online travel booking will likely grow rapidly in 2010 due to the upcoming Shanghai Expo and Guangzhou Asian Games.